Here for NYNOW? Avoid overpriced, mediocre convention center food with the 2016 FCTRY Guide to Places to Eat and Drink Near the Javits Center.

As you may already know, the food options at the Javits Center are expensive and lackluster, and the surrounding area is known to be a desert when it comes to food. Or at least it used to be. Lately, the area has actually changed quite a bit and there are some pretty great food options popping up.

As New Yorkers (okay, Brooklynites) and long-time Javits exhibitors, we took it upon ourselves to compile a list of our favorite newish places to eat and drink near the Javits Center so that you can make the most of your time in our fair city. From quick breakfasts to classy dinners for the hangry hungry buyer, we’ve got you covered during NYNOW. (We even included a map!)

Coffee that ISN’T Starbucks!

1. Think Coffee – 10 minute walk –  $
Think coffee is a well-known and beloved NYC coffee chain and, lucky for us, they opened one about two blocks north of the Javits Center. Just not, it’s a bit tricky to find as you have to leave 11th avenue and go into thecourtyard of the residential tower on 41st street to find it. Besides the great coffee, there is an equally extensive food menu, ranging from salads to bagels to sandwiches and wraps!

Melissa’s choice: Dough Doughnuts

2. Blue Bottle Coffee – 13 minute walk – $$
Located in the ultra hipster and swanky Gotham West Market, Blue Bottle Coffee has become a New York staple for caffeinated tastiness and quality baked goods. This pit stop offers a fun and wild ambiance with the artistic fixtures of West Gotham Market. Stop in before, during, or after the show for a quick coffee fix!

3. The Cafe Grind – 9 minute walk – $
At The Cafe Grind you’ll be greeted with scrumptious baked goods, delightful soups and salads, and, of course, the pièces de résistance: every kind of La Colombe Coffee, variety of tea, and juice assortment one could ask for.

Highlights: Gluten-free & healthy options

Lunch Spots with Shorter Lines and (Much) Better Food

1. Friedman’s – 8 minute walk – $$ 
Friedman’s whips up home-style cooking and serves it with a friendly flair. They serve everything from breakfast favorites like pancakes topped with seasonal fruits to All-American dinner classics like steaks and burgers.

Reid’s Choice: The Lamb Burger

2. Sunac Natural Market – 10 minute walk – $
This full service grocery store offers a wonderful array of healthy and affordable options for breakfast and lunch. Sunac Natural Market also features an impressive juice and smoothie menu for any morning or afternoon pick-me-up.

Highlight: Open 24/7

3. The Gotham West Market – 13 minute walk – $$
This landing pad is one of FCTRY’s all time favorites. It’s the ultimate artisanal food court with an artistic, urban ambiance. It’s home to a number of New York cult food hits, serving up anything from ramen to Mexican.

Tyler’s Choice: El Colmado for the tapas
Erica’s Choice: Ample Hills Creamery for Snap Mallow Pop Ice Cream
Janie’s Choice: Uma Temakeria for the Sushi Burrito

4. Rustic Table – 13 minute walk – $$
A cozy spot that serves the classic coffee, tea, and sandwiches that we all love. Serving up breakfast quiches to smoked salmon sandwiches, Rustic Table has a tasty treat for everyone while enveloped within a cozy, rustic vibe.

Highlights: Farm-fresh food

Happy Hour? Drink Please!

1. The Press Lounge – 16 minute walk – $$
On top of the roof of the Ink48 Hotel, The Press Lounge has stunning and unmatched views of the city while overlooking the Hudson. This bar and lounge offers a menu ranging from unique cocktails to vino classics, alongside a modest sampling of bar foods. The Press Lounge does require an “elegant casual” dress code, meaning leave those Yankees baseball caps and LuLuLemon workout apparel behind, and dress to impress.

Highlight: Rooftop lounge with views

2. 44 & X – 16 minute walk – $
In the heart of Hell’s Kitchen is a fun and cozy restaurant and lounge, 44 & X. Here you can settle in for a nice breakfast, lunch, and dinner, or stay out with the night owls and taste some of their amazing Tony Awards-themed drinks. Some fun cocktail shout outs go to “Hamil Gin” and A “Wicked” Ozmopolitan.

Highlight: Cocktails like the Prince Ali Avodka

3. The FCTRY Booth – NYNOW Booth 7838 – FREE!!
If you’re at Javits Center and in need of a little late day pick-me-up then come over to the FCTRY booth after 5PM. We’ll be serving up some strong but tasty margaritas right there in our booth. It’s a little tradition of ours.

Highlights – Handmade drinks served to you by Tyler in adorable Gummygoods bubbles bottles.

Dinner. Is. Served.

1. PRINT – 16 minute walk – $$$ 
Top FCTRY Recommendation! This trendy restaurant specializes in fine American dining, with dishes ranging from Wagyu Beef Carpaccio to more traditional fare such as Roasted Chicken and Ribeye Steak. Print is located at the Ink48 Hotel alongside the aforementioned drink pick, The Press Lounge, so head down once happy hour is over.

Alyssa’s Choice: Goat Cheese Gnocchi & Short Ribs
Jason’s Pick: Fettuccine

2. Bea – 18 minute walk – $$
Escape the chaos of the city by stepping into Bea. Bea offers a warm, intimate ambiance, making you feel like you’re in another time. Bea features a creative drink menu with some exciting twists on classic American cuisine.

Erica’s Choice: Ricotta and Honey Toast

 Downtown, for the Adventurous

We tried to focus on places you can walk to from the Javits Center but if we’re being honest, the only time we ever hang out up there is during trade shows. If you’re looking for something more authentically New York, you should probably head downtown.

1. Black Tap NYC – 22 minute subway ride  – $$
This ultimate burger joint and milkshake heaven is a must-go-to foodies paradise. Careful, though, the lines can be exceedingly LONG, so I recommend that you get there pretty early or be prepared to wait a while.

Janie’s Choice: The Cookie and the Texan Burger

2. Jack’s Wife Freda – 28 minute subway ride – $$
A simple and sweet spot for dinner in the West Village. Jack’s Wife Freda fuses American fare with touches of Mediterranean flavors. Dishes range from the classic hamburger to Spiced Rack of Lamb. If you’re looking for a nice, low key spot for dinner and drinks, Jack’s Wife Freda will absolutely fill that order.

Erica’s Choice: Chipotle Chocolate Cake

3. The Bao – 30-35 minute subway ride – $
Critically acclaimed for having one of the best Shanghai soup dumpling in the city, The Bao is guaranteed to fill you up without breaking the bank. The food is served family style, so bring some friends and feast upon amazing soup dumplings!

Janie’s Choice: The Soup Dumplings and the Beef Scallion Pancakes

4. Flex Mussels – 20 minute subway ride – $$
Flex has an extensive list of original seafood entrees and platters, but if you’re at Flex, you’ve gotta go for the mussels. Obviously.

Janie’s Choice: Thai mussels and the Parma mussels, and any of the dessert donuts

What did we miss?

We know we’re not the only ones who’ve spent too much time around the Javits Center. What are your favorite spots? Use the comments below to let us know!

If you’re attending NYNOW Summer 2016, stop by and say hello! We’ll be at Booth #7838 and Booth #7088