Here for NYNOW? Avoid overpriced, mediocre convention center food with Our Winter 2018 FCTRY Guide to Places to Eat and Drink Near the Javits Center.

Overpriced cafeteria food served in dimly lit spaces is one thing to not look forward to when you’re going to the Javits Center for NYNOW. Javits, and its surrounding Hudson Yards area, has largely been considered a food desert with not much else besides buses and construction. That has slowly, but surely been changing with the advent of new developments in the area, making it ripe for new restaurants and cafes. 

As New Yorkers and long-time Javits exhibitors, we took it upon ourselves to compile a list of our favorite local places to eat and drink near the Javits Center. From quick breakfasts to classy dinners for the hungry buyer, we have you covered for NYNOW.

FCTRY’s NYNOW Food & Drink Map

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New Year, New Spots

The food scene in New York is an ever-changing landscape, which comes with the territory of an extremely competitive food market. New restaurants pop up every day, with plenty that have joined the scene since the last NYNOW. We gathered our top picks for favorite new restaurant so you can skip the ones that won’t be around come next NYNOW.

bite. – 14 minute car ride – $

bite. is a sort of institution in the Manhattan lunch scene with locations in NoHo, Flatiron, and Union Square. We’re adding them to the list because they do lunch right, and by that we mean cheap, fast, and good. That’s a hard combo to get right when you’re in the midst of one of the world’s busiest lunch rushes, but bite. will treat you and your wallet well. It’s not close to Javits to grab during NYNOW, but if you’re out exploring then stop in for a quick bite.

  • Quick, casual food.
  • Affordable.
  • FCTRY Pick: Mediterranean Schnitzel. Erica sometimes wishes the FCTRY office was based in busy Midtown to be a little closer to the pita-wrapped schnitzel goodness.

Atla – 21 minute car ride – $$

Atla is a reliable newcomer to the NYC food scene, whether you’re craving breakfast or dinner. Atla is the latest and most accessible iteration from some of the most celebrated Mexican chefs in the city. It aims for health-conscious meals and locally-sourced ingredients without too much of the pretension.

  • Quality food and informal dining.
  • Health-conscious options.
  • Extensive beverage menu.
  • FCTRY Pick: Chia Oatmeal.

Empellon – 17 minute car ride – $$$

Empellon has taken NYC by storm for its unique takes on Mexican classics and beautiful presentations. It is on the pricier side, but their appetizers are big enough to require sharing. Grab your colleagues and settle in at Empellon for a good round of drinks and bites from their taqueria menu.

  • Upscale Mexican food.
  • Great for groups and sharing.
  • FCTRY Pick: Tacos and their avocado dessert. There’s some sort of magic going on here because Empellon makes you think you’re eating a simple avocado, but hits you with a lime-y sublime surprise.

Coffee that ISN’T Starbucks

If you’re like us, you need a strong cup of coffee or two to get you through a long day at NYNOW. The Starbucks in Javits is the closest and most convenient, but be warned. It suffers from long lines, poor service, and worst, some of the most expensive, marked up prices for a Starbucks. You’ll thank us later for the better coffee.

1. Think Coffee – 10 minute walk –  $

This particular Think Coffee location is tucked away in the courtyard of Silver Towers so you’ll be shielded from the buzz of NYC traffic. Just make sure you don’t miss it when you’re walking by.

  • Quiet atmosphere for working. Think library levels of quiet.
  • Free Wi-Fi.
  • Outdoor seating.
  • Reliable, delicious coffee.
  • FCTRY Pick: Dough Doughnuts. Go for the Dulce de Leche if they have it.
© 2017 Think Coffee.

2. Romeo and Juliet Columbian Coffee – 11 minute walk – $

It’s as close as Think Coffee, but the atmosphere is more relaxed. This is the place to go if you’re looking to make some calls while enjoying a caffeine boost. There always seems to be a place to sit and spread out if you need to get some work done, even at its peak.

  • Casual, relaxed atmosphere.
  • Plenty of (indoor) tables and seating.
  • Extensive menu of both hot and cold drinks.
  • Strong, delicious coffee.
  • Free Wi-Fi.
  • Outdoor seating.

3. Rustic Table – 13 minute walk – $$

If you’re looking for a sit-down place to grab your morning coffee and a hot breakfast then Rustic Table should be your pick. Rustic Table has salads, sandwiches, and classic breakfast favorites on top of a solid coffee menu. Better yet, Rustic Table strives to source all of its ingredients from local farms.

  • Farm to table food.
  • All-day breakfast plus tasty lunch options.
  • Great ambiance.
  • Coffee and healthy smoothies.
  • Free Wi-Fi.

4. Old Country Coffee – 10 minute walk – $

Old Country Coffee is a nearby cafe to grab a quick drink and snack. The cute decor and the friendly staff will make you feel like you’re in a much quieter city. Stop by for a little breather away from the chaos around Javits.

  • Friendly staff.
  • Offers hot food & pastries.
  • Free Wi-Fi.
  • FCTRY Pick: Lavendar Tea Latte

Lunch Spots with Shorter Lines and (Much) Better Food

Grab a bite to eat outside of the cafeteria for tastier, healthier options at a great value. You’ll escape the chaos of the cafeteria and get a better bang for your buck.

5. Friedman’s – 8 minute walk – $$ 
Friedman’s whips up home-style cooking and serves it with a friendly flair. They serve everything from breakfast favorites like pancakes topped with seasonal fruits to All-American dinner classics like steaks and burgers. You can’t go wrong at Friedman’s, especially if you worked up an appetite.

  • Full bar.
  • Gluten-Free.
  • Hearty breakfast options.
  • FCTRY’s Pick: Lamb Burger

6. Sunac Natural Market – 10 minute walk – $

Sunac is perfect for a quick pick-me-up. Grab some snacks, fresh fruits, or a full meal. Sunac offers a wide array of lunch options, which includes a grill, an Asian food bar, a salad/smoothie station, and a hot food buffet. The only downside is that there isn’t space to sit so you’ll need to retreat back to Javits to eat.

  • Open 24/7.
  • Hot food buffet.
  • Asian food bar.
  • Salad/Smoothie Station.
  • Deli & Grill.
  • Cafe.
  • Fresh veggies & fruits.
© 2017 Manhattan Sideways

7. The Gotham West Market – 13 minute walk – $-$$

Gotham West features some of New York’s cult food hits in the ultimate artisanal food court. You’ll find anything from ramen to tacos to sushi burritos. It does get rather rowdy in here so look elsewhere if you’re looking for a quiet place to unwind.

  • Variety of restaurants.
  • Plenty of tables and seating.
  • FCTRY’s Picks: Ample Hills Creamery for Ice Cream & Uma Temakeria for the Sushi Burrito.

8. Clyde Frazier’s Wine & Dine – 10 minute walk – $$

If you want some classic American comfort food then go to Clyde Frazier’s. The meals are hearty and the atmosphere is casual if you’re looking for a place to get some drinks after the show. It’s only a block away so it’s one of the closest options.

  • Casual ambiance.
  • Sports bar with TVs.
  • Full bar.
  • Close to Javits.

9. Larb Ubol – 14 minute walk – $

Go to Larb Ubol for authentic Thai food. It has an expansive menu that goes beyond the usual Pad Thai and fried rice options. Service is quick and lunch specials are available if you’re craving spice during your midday slump.

  • Authentic Thai.
  • Lunch Specials.
  • FCTRY Picks: Chicken Pad See Ew & Kra Prao.

Dinner and Drinks

If you did go with Javits Center for lunch then treat yourself with somewhere special for dinner and drinks. Let’s face it, you deserve it after eight hours walking the show floor.

10. PRINT. & The Press Lounge – 8 minute car ride – $$$ 

The view at The Press Lounge roof.

A top FCTRY Recommendation! This trendy restaurant specializes in fine American dining, with dishes ranging from Wagyu Beef Carpaccio to more traditional fare such as Roasted Chicken and Ribeye Steak. Print. is located at the Ink48 Hotel with The Press Lounge upstairs. Head on up once you’re done with dinner for amazing rooftop views of the city and great drinks.

  • Farm-to-table food.
  • Organic.
  • Ideal if you’re in the mood to impress.
  • Rooftop view of the city.
  • FCTRY Picks: Goat Cheese Gnocchi, Short Ribs, & Fettuccine.

11. Mala Project  – 20 minute car ride – $$

Mala Project has quickly become a FCTRY favorite in the office. Discovered by Lucas after some late-night cravings for authentic Chinese food, Mala Project delivers customizable options and delightful spice. They are known for their dry hot pot, which they prepare for you with ingredients that you choose in a spicy stir-fry.

  • Affordable
  • Large portions.
  • Great for large groups.
  • Casual.
  • FCTRY Pick: Dry Hot Pot. Lucas recommends picking lotus root and glass noodles as ingredients to add, in addition to chicken breast and enoki mushrooms. Start off with a milder spice level if you’re unsure.

12. Minca – 25 minute car ride  – $$
According to FCTRY Ramen Connoiseur, Lucas, this is the best place to get ramen in the city. “Don’t go anywhere else [for ramen]. They’re all garbage,” he claims. With a flavorful, hearty broth and satisfyingly chewy noodles, the Basic Broth is anything, BUT basic.

  • Authentic ramen.
  • Cash Only.
  • FCTRY’s Pick: Basic Broth Ramen & Gyoza.

Looking for old favorites?

Check out the Summer 2017 Food GuideWinter 2017 Food Guide, and the Summer 2016 Food Guide.

What did we miss?

We know we’re not the only ones who’ve spent too much time around the Javits Center. What are your favorite spots? Use the comments below to let us know!

Say Hello!

Stop by our booth #7838 and tell us your favorite Fruit style of the Hipsterkid Umbrellas to get $5 off your order at NYNOW.