12 Best Cafes and Restaurants Near the Javits Center

Here for NYNOW? Avoid overpriced, mediocre convention center food with Our Winter 2018 FCTRY Guide to Places to Eat and Drink Near the Javits Center.

Overpriced cafeteria food served in dimly lit spaces is one thing to not look forward to when you’re going to the Javits Center for NYNOW. Javits, and its surrounding Hudson Yards area, has largely been considered a food desert with not much else besides buses and construction. That has slowly, but surely been changing with the advent of new developments in the area, making it ripe for new restaurants and cafes. 

As New Yorkers and long-time Javits exhibitors, we took it upon ourselves to compile a list of our favorite local places to eat and drink near the Javits Center. From quick breakfasts to classy dinners for the hungry buyer, we have you covered for NYNOW.

FCTRY’s NYNOW Food & Drink Map

Map not working? Click here to check it out!

New Year, New Spots

The food scene in New York is an ever-changing landscape, which comes with the territory of an extremely competitive food market. New restaurants pop up every day, with plenty that have joined the scene since the last NYNOW. We gathered our top picks for favorite new restaurant so you can skip the ones that won’t be around come next NYNOW.

bite. – 14 minute car ride – $

bite. is a sort of institution in the Manhattan lunch scene with locations in NoHo, Flatiron, and Union Square. We’re adding them to the list because they do lunch right, and by that we mean cheap, fast, and good. That’s a hard combo to get right when you’re in the midst of one of the world’s busiest lunch rushes, but bite. will treat you and your wallet well. It’s not close to Javits to grab during NYNOW, but if you’re out exploring then stop in for a quick bite.

  • Quick, casual food.
  • Affordable.
  • FCTRY Pick: Mediterranean Schnitzel. Erica sometimes wishes the FCTRY office was based in busy Midtown to be a little closer to the pita-wrapped schnitzel goodness.

Atla – 21 minute car ride – $$

Atla is a reliable newcomer to the NYC food scene, whether you’re craving breakfast or dinner. Atla is the latest and most accessible iteration from some of the most celebrated Mexican chefs in the city. It aims for health-conscious meals and locally-sourced ingredients without too much of the pretension.

  • Quality food and informal dining.
  • Health-conscious options.
  • Extensive beverage menu.
  • FCTRY Pick: Chia Oatmeal.

Empellon – 17 minute car ride – $$$

Empellon has taken NYC by storm for its unique takes on Mexican classics and beautiful presentations. It is on the pricier side, but their appetizers are big enough to require sharing. Grab your colleagues and settle in at Empellon for a good round of drinks and bites from their taqueria menu.

  • Upscale Mexican food.
  • Great for groups and sharing.
  • FCTRY Pick: Tacos and their avocado dessert. There’s some sort of magic going on here because Empellon makes you think you’re eating a simple avocado, but hits you with a lime-y sublime surprise.

Coffee that ISN’T Starbucks

If you’re like us, you need a strong cup of coffee or two to get you through a long day at NYNOW. The Starbucks in Javits is the closest and most convenient, but be warned. It suffers from long lines, poor service, and worst, some of the most expensive, marked up prices for a Starbucks. You’ll thank us later for the better coffee.

1. Think Coffee – 10 minute walk –  $

This particular Think Coffee location is tucked away in the courtyard of Silver Towers so you’ll be shielded from the buzz of NYC traffic. Just make sure you don’t miss it when you’re walking by.

  • Quiet atmosphere for working. Think library levels of quiet.
  • Free Wi-Fi.
  • Outdoor seating.
  • Reliable, delicious coffee.
  • FCTRY Pick: Dough Doughnuts. Go for the Dulce de Leche if they have it.
© 2017 Think Coffee.

2. Romeo and Juliet Columbian Coffee – 11 minute walk – $

It’s as close as Think Coffee, but the atmosphere is more relaxed. This is the place to go if you’re looking to make some calls while enjoying a caffeine boost. There always seems to be a place to sit and spread out if you need to get some work done, even at its peak.

  • Casual, relaxed atmosphere.
  • Plenty of (indoor) tables and seating.
  • Extensive menu of both hot and cold drinks.
  • Strong, delicious coffee.
  • Free Wi-Fi.
  • Outdoor seating.

3. Rustic Table – 13 minute walk – $$

If you’re looking for a sit-down place to grab your morning coffee and a hot breakfast then Rustic Table should be your pick. Rustic Table has salads, sandwiches, and classic breakfast favorites on top of a solid coffee menu. Better yet, Rustic Table strives to source all of its ingredients from local farms.

  • Farm to table food.
  • All-day breakfast plus tasty lunch options.
  • Great ambiance.
  • Coffee and healthy smoothies.
  • Free Wi-Fi.

4. Old Country Coffee – 10 minute walk – $

Old Country Coffee is a nearby cafe to grab a quick drink and snack. The cute decor and the friendly staff will make you feel like you’re in a much quieter city. Stop by for a little breather away from the chaos around Javits.

  • Friendly staff.
  • Offers hot food & pastries.
  • Free Wi-Fi.
  • FCTRY Pick: Lavendar Tea Latte

Lunch Spots with Shorter Lines and (Much) Better Food

Grab a bite to eat outside of the cafeteria for tastier, healthier options at a great value. You’ll escape the chaos of the cafeteria and get a better bang for your buck.

5. Friedman’s – 8 minute walk – $$ 
Friedman’s whips up home-style cooking and serves it with a friendly flair. They serve everything from breakfast favorites like pancakes topped with seasonal fruits to All-American dinner classics like steaks and burgers. You can’t go wrong at Friedman’s, especially if you worked up an appetite.

  • Full bar.
  • Gluten-Free.
  • Hearty breakfast options.
  • FCTRY’s Pick: Lamb Burger

6. Sunac Natural Market – 10 minute walk – $

Sunac is perfect for a quick pick-me-up. Grab some snacks, fresh fruits, or a full meal. Sunac offers a wide array of lunch options, which includes a grill, an Asian food bar, a salad/smoothie station, and a hot food buffet. The only downside is that there isn’t space to sit so you’ll need to retreat back to Javits to eat.

  • Open 24/7.
  • Hot food buffet.
  • Asian food bar.
  • Salad/Smoothie Station.
  • Deli & Grill.
  • Cafe.
  • Fresh veggies & fruits.
© 2017 Manhattan Sideways

7. The Gotham West Market – 13 minute walk – $-$$

Gotham West features some of New York’s cult food hits in the ultimate artisanal food court. You’ll find anything from ramen to tacos to sushi burritos. It does get rather rowdy in here so look elsewhere if you’re looking for a quiet place to unwind.

  • Variety of restaurants.
  • Plenty of tables and seating.
  • FCTRY’s Picks: Ample Hills Creamery for Ice Cream & Uma Temakeria for the Sushi Burrito.

8. Clyde Frazier’s Wine & Dine – 10 minute walk – $$

If you want some classic American comfort food then go to Clyde Frazier’s. The meals are hearty and the atmosphere is casual if you’re looking for a place to get some drinks after the show. It’s only a block away so it’s one of the closest options.

  • Casual ambiance.
  • Sports bar with TVs.
  • Full bar.
  • Close to Javits.

9. Larb Ubol – 14 minute walk – $

Go to Larb Ubol for authentic Thai food. It has an expansive menu that goes beyond the usual Pad Thai and fried rice options. Service is quick and lunch specials are available if you’re craving spice during your midday slump.

  • Authentic Thai.
  • Lunch Specials.
  • FCTRY Picks: Chicken Pad See Ew & Kra Prao.

Dinner and Drinks

If you did go with Javits Center for lunch then treat yourself with somewhere special for dinner and drinks. Let’s face it, you deserve it after eight hours walking the show floor.

10. PRINT. & The Press Lounge – 8 minute car ride – $$$ 

The view at The Press Lounge roof.

A top FCTRY Recommendation! This trendy restaurant specializes in fine American dining, with dishes ranging from Wagyu Beef Carpaccio to more traditional fare such as Roasted Chicken and Ribeye Steak. Print. is located at the Ink48 Hotel with The Press Lounge upstairs. Head on up once you’re done with dinner for amazing rooftop views of the city and great drinks.

  • Farm-to-table food.
  • Organic.
  • Ideal if you’re in the mood to impress.
  • Rooftop view of the city.
  • FCTRY Picks: Goat Cheese Gnocchi, Short Ribs, & Fettuccine.

11. Mala Project  – 20 minute car ride – $$

Mala Project has quickly become a FCTRY favorite in the office. Discovered by Lucas after some late-night cravings for authentic Chinese food, Mala Project delivers customizable options and delightful spice. They are known for their dry hot pot, which they prepare for you with ingredients that you choose in a spicy stir-fry.

  • Affordable
  • Large portions.
  • Great for large groups.
  • Casual.
  • FCTRY Pick: Dry Hot Pot. Lucas recommends picking lotus root and glass noodles as ingredients to add, in addition to chicken breast and enoki mushrooms. Start off with a milder spice level if you’re unsure.

12. Minca – 25 minute car ride  – $$
According to FCTRY Ramen Connoiseur, Lucas, this is the best place to get ramen in the city. “Don’t go anywhere else [for ramen]. They’re all garbage,” he claims. With a flavorful, hearty broth and satisfyingly chewy noodles, the Basic Broth is anything, BUT basic.

  • Authentic ramen.
  • Cash Only.
  • FCTRY’s Pick: Basic Broth Ramen & Gyoza.

Looking for old favorites?

Check out the Summer 2017 Food GuideWinter 2017 Food Guide, and the Summer 2016 Food Guide.

What did we miss?

We know we’re not the only ones who’ve spent too much time around the Javits Center. What are your favorite spots? Use the comments below to let us know!

Say Hello!

Stop by our booth #7838 and tell us your favorite Fruit style of the Hipsterkid Umbrellas to get $5 off your order at NYNOW.


10 Ways to Make It Fun for NYNOW

Relax and enjoy yourself while you’re in New York City with 10 FCTRY-approved ways to make it fun.

When you’re not busy scouring the show floor for new merchandise, take a moment to relax and enjoy the city, especially if you’re coming in from out of town. We handpicked a list of top places to help you unwind for the sweet moments when you can escape the Javits. Take an adventure somewhere and make it fun!

FCTRY’s Make It Fun Map

Map not working? Click here to check it out!

Stress-Relief

Sometimes, the most enjoyable thing to do is to take it easy. Here are some of our picks to have a drama-free, low-key time in the city to relieve yourself of work-related stress!

1. Meow Parlor & Koneko – Lower East Side/East Village – $ – Meow Parlow Website // Koneko Website

You’re in luck if you’re craving some feline cuddle time. New York is now home to not just one, but TWO cat cafes. Meow Parlor and Koneko have rescue cats that roam free throughout the cafe. Feel free to pet, play, and snuggle with them. The best part is that the cats at both cafes are adoptable, making it a great way to find homes for shelter kitties. Be warned, reservations for both places are highly recommended if you want to ensure your spot at the cafe.

  • Adoptable Cute Cats.
  • Free Wi-Fi.
  • Coffee & Sweets.
© 2017 Phillip Van Nostrand at Koneko NYC.

2. Great Jones Spa – NoHo – $$$ – Website

If water and relaxation go hand in hand for you then you might like Great Jones Spa. It has everything from pools and water lounges to a 3-story waterfall. Even if you’re not the aquatic type then you’ll find bliss with their Swedish massages or some time spent in their river rock sauna.

  • Pools & Water Lounge.
  • 3-story Waterfall.
  • Swedish and Hot Stone Massage.
  • River Rock Sauna.
  • Color-therapy Steam Room.
  • Mani Pedis.
  • Facials.

3. Yelo Spa – Chelsea – $$$ – Website

This is one of those… unique spa experiences. Unlike the earthy, soft color palettes of most spas, Yelo Spa uses mod decor and a vibrant, near neon color palette. One of their star services is actually for napping. I know, I know, who pays money to nap? But Yelo Spa boasts that it’ll you give one of the best, restorative naps that you can have with a specially-designed zero-gravity chair. Besides that, Yelo Spa has a reliable array of your average spa services such as massages, mani pedis, and facials.

  • Massages.
  • Mani Pedis.
  • Facials
  • Zero-gravity naps.
  • Flat-rate pricing for services.

4. Nam’s Skin Care & Spa – Hell’s Kitchen – $ – Website

Nam’s is a family-run establishment with a reputation for affordable services and great mani pedis. It’s a no-frills salon that gets you in and out in no time. Book an appointment via Yelp and stop by on your way to the Javits for a quick refresh on your nails.

  • Affordable.
  • Quick.
  • FCTRY Pick: Manicure & Pedicure Combo Package

Museum Musings

The city is home to dozens of museums with some of the finest art in the world. Dabble in some cultural fun by strolling through our favorite pleasantly air-conditioned museums.

© 2017 Benjamin Sutton of the Whitney terrace.

5. Whitney Museum of American Art – Meatpacking District – $ – Website

Go on Friday, between 7-9:30PM to get pay-what-you-wish pricing. Granted, you won’t have too much time to take in all of the art, but it’s an affordable way to get a taste for the museum. The new Whitney opened at its Meatpacking District location back in 2015, and its latest location is a sight to behold, both the building and the view. Head straight for the 5th and 6th floor if you’re on a time crunch so you can check out the outdoor art installations on its terrace.

  • 20th & 21st Century American Art.
  • Terrace with Outdoor Art Installations.
  • FCTRY Pick: The Calder: Hypermobility Exhibit.

6. Museum of the Moving Image – Astoria – $ – Website

© 2017 Thanassi Karageorgiou

Museum of the Moving Image, or MOMI for short, is a favorite of our Marketing team with its focus on digital art. It’s a must-see if you’re a Jim Henson fan. MOMI opened up its Jim Henson exhibit in July, four years after the Henson family donated a large chunk of its archives and puppets. Check out the Muppets and Sesame Street props as well as some of Henson’s lesser-known experimental work. Even if you’re not a fan of the Muppets, MOMI has a mind-blowing GIF installation in its elevator, a video arcade exhibit, and curated film screenings.

  • Jim Henson Exhibit.
  • Digital Art.
  • Free on Friday evenings.
  • FCTRY Pick: A 70MM Screening of Pink Floyd’s The Wall on Friday, Aug. 19th!

7. Metropolitan Museum of Art – Upper East Side – $$ – Website

Of course, what NYC museum list would be complete without the Met? The Met features some of the finest art in the world, and it’s all well within reach if you’re staying somewhere in Midtown. The Met has suggested donations so though they say $25, you can pay however much you want to enter.

  • Art Collections include Egyptian, Greek & Roman, Medieval, American, Art from Africa, Oceania, & Americas, European, Modern & Contemporary Art.
  • FCTRY Pick: Rei Kawakubo/Comme des Garçons: Art of the In-Between. The fashion on display will leave you shook!

Low Cost, More Fun.

Let’s face it. New York City is an expensive place to be in and spending money on tourist-y stuff isn’t for everyone. We think you might enjoy these as low-cost and free alternatives to the more expensive aspects of visiting NYC.

8. The High Line – Hudson Yards – Free! – Website

Start off near the Javits Center and work your way down the park. The section between 30th and 34th St. is actually the newest part of the High Line with its debut in 2014. You don’t need to walk the whole 1.45 mile long trek and we don’t blame you if you don’t. It’s a lot of walking after a few days spent trekking through the Javits, but it’s a recent addition to the NYC tourism scene that we encourage everyone to check out if they want to know the city more intimately.

  • Free.
  • Near the Javits.
  • Urban Nature Walk.

9. Brooklyn Brewery Tour – Williamsburg – Free-$ – Website 

On Fridays, Saturdays, and Sundays, Brooklyn Brewery offers free toursGet a glimpse of how one of our favorite breweries makes their beer at their homebase in Williamsburg. If you don’t want to tour the facilities then go to their tasting room to try out some of Brooklyn’s best beer on top. You can hit up one of Williamsburg’s many food options once you’re done like M Shanghai or Cafe Mogador.

  • Free.
  • Brooklyn Brewery on tap.
  • FCTRY Pick: Brooklyn Brewery Summer Ale.

10. Smorgasburg – Williamsburg – $ – Website

If you’re itching to escape the hustle of Manhattan then hop on the subway to Williamsburg on Saturday to check out Smorgasburg. It’s a great way to guarantee that you can taste some of the most popular food hot spots in Brooklyn. The best part is the gorgeous waterfront view. If you’re not up for the journey then go to SoHo for Smorg Square, Manhattan’s newly open version of the popular food market.

  • Waterfront Views.
  • Choice of NYC/Brooklyn Cult Food Hits.
  • Only open on Saturday in Williamsburg, Sunday in Prospect Park.
  • FCTRY Pick: The Sweet Spot for, well, something sweet!

What did we miss?

We’d love to hear what you love to do while you’re in the city. What are your favorite things to do in NYC? Use the comments below to let us know!

Say Hello!

Stop by and say “Nice to meet you, Hipsterkid!” to get $5 off your order at NYNOW. It only works if you say it in person. 🙂


12 Best Cafes and Restaurants Near the Javits Center

Here for NYNOW? Avoid overpriced, mediocre convention center food with Our Summer 2017 FCTRY Guide to Places to Eat and Drink Near the Javits Center.

Overpriced cafeteria food served in dimly lit spaces is one thing to not look forward to when you’re going to the Javits Center for NYNOW. Javits, and its surrounding Hudson Yards area, has largely been considered a food desert with not much else besides buses and construction. That has slowly, but surely been changing with the advent of new developments in the area, making it ripe for new restaurants and cafes. 

As New Yorkers and long-time Javits exhibitors, we took it upon ourselves to compile a list of our favorite local places to eat and drink near the Javits Center. From quick breakfasts to classy dinners for the hungry buyer, we have you covered for NYNOW. Save yourself from mundane coffee and sad sandwiches with our guide for NYNOW Summer 2017!

FCTRY’s NYNOW Food & Drink Map

Map not working? Click here to check it out!

Coffee that ISN’T Starbucks

If you’re like us, you need a strong cup of coffee or two to get you through a long day at NYNOW. The Starbucks in Javits is the closest and most convenient, but be warned. It suffers from long lines, poor service, and worst, some of the most expensive, marked up prices for a Starbucks. You’ll thank us later for the better coffee.

1. Think Coffee – 10 minute walk –  $

This particular Think Coffee location is tucked away in the courtyard of Silver Towers so you’ll be shielded from the buzz of NYC traffic. Just make sure you don’t miss it when you’re walking by.

  • Quiet atmosphere for working. Think library levels of quiet.
  • Free Wi-Fi.
  • Outdoor seating.
  • Reliable, delicious coffee.
  • FCTRY Pick: Dough Doughnuts. Go for the Dulce de Leche if they have it.
© 2017 Think Coffee.

2. Romeo and Juliet Columbian Coffee – 11 minute walk – $

It’s as close as Think Coffee, but the atmosphere is more relaxed. This is the place to go if you’re looking to make some calls while enjoying a caffeine boost. There always seems to be a place to sit and spread out if you need to get some work done, even at its peak.

  • Casual, relaxed atmosphere.
  • Plenty of (indoor) tables and seating.
  • Extensive menu of both hot and cold drinks.
  • Strong, delicious coffee.
  • Free Wi-Fi.
  • Outdoor seating.

3. Rustic Table – 13 minute walk – $$

If you’re looking for a sit-down place to grab your morning coffee and a hot breakfast then Rustic Table should be your pick. Rustic Table has salads, sandwiches, and classic breakfast favorites on top of a solid coffee menu. Better yet, Rustic Table strives to source all of its ingredients from local farms.

  • Farm to table food.
  • All-day breakfast plus tasty lunch options.
  • Great ambiance.
  • Coffee and healthy smoothies.
  • Free Wi-Fi.

4. Old Country Coffee – 10 minute walk – $

Old Country Coffee is a nearby cafe to grab a quick drink and snack. The cute decor and the friendly staff will make you feel like you’re in a much quieter city. Stop by for a little breather away from the chaos around Javits.

  • Friendly staff.
  • Offers hot food & pastries.
  • Free Wi-Fi.
  • FCTRY Pick: Lavendar Tea Latte

Lunch Spots with Shorter Lines and (Much) Better Food

Grab a bite to eat outside of the cafeteria for tastier, healthier options at a great value. You’ll escape the chaos of the cafeteria and get a better bang for your buck.

5. Friedman’s – 8 minute walk – $$ 
Friedman’s whips up home-style cooking and serves it with a friendly flair. They serve everything from breakfast favorites like pancakes topped with seasonal fruits to All-American dinner classics like steaks and burgers. You can’t go wrong at Friedman’s, especially if you worked up an appetite.

  • Full bar.
  • Gluten-Free.
  • Hearty breakfast options.
  • FCTRY’s Pick: Lamb Burger

6. Sunac Natural Market – 10 minute walk – $

Sunac is perfect for a quick pick-me-up. Grab some snacks, fresh fruits, or a full meal. Sunac offers a wide array of lunch options, which includes a grill, an Asian food bar, a salad/smoothie station, and a hot food buffet. The only downside is that there isn’t space to sit so you’ll need to retreat back to Javits to eat.

  • Open 24/7.
  • Hot food buffet.
  • Asian food bar.
  • Salad/Smoothie Station.
  • Deli & Grill.
  • Cafe.
  • Fresh veggies & fruits.
© 2017 Manhattan Sideways

7. The Gotham West Market – 13 minute walk – $-$$

Gotham West features some of New York’s cult food hits in the ultimate artisanal food court. You’ll find anything from ramen to tacos to sushi burritos. It does get rather rowdy in here so look elsewhere if you’re looking for a quiet place to unwind.

  • Variety of restaurants.
  • Plenty of tables and seating.
  • FCTRY’s Picks: Ample Hills Creamery for Ice Cream & Uma Temakeria for the Sushi Burrito.

8. Clyde Frazier’s Wine & Dine – 10 minute walk – $$

If you want some classic American comfort food then go to Clyde Frazier’s. The meals are hearty and the atmosphere is casual if you’re looking for a place to get some drinks after the show. It’s only a block away so it’s one of the closest options.

  • Casual ambiance.
  • Sports bar with TVs.
  • Full bar.
  • Close to Javits.

9. Larb Ubol – 14 minute walk – $

Go to Larb Ubol for authentic Thai food. It has an expansive menu that goes beyond the usual Pad Thai and fried rice options. Service is quick and lunch specials are available if you’re craving spice during your midday slump.

  • Authentic Thai.
  • Lunch Specials.
  • FCTRY Picks: Chicken Pad See Ew & Kra Prao.

Dinner and Drinks

If you did go with Javits Center for lunch then treat yourself with somewhere special for dinner and drinks. Let’s face it, you deserve it after eight hours walking the show floor.

10. PRINT. & The Press Lounge – 8 minute car ride – $$$ 

The view at The Press Lounge roof.

A top FCTRY Recommendation! This trendy restaurant specializes in fine American dining, with dishes ranging from Wagyu Beef Carpaccio to more traditional fare such as Roasted Chicken and Ribeye Steak. Print. is located at the Ink48 Hotel with The Press Lounge upstairs. Head on up once you’re done with dinner for amazing rooftop views of the city and great drinks.

  • Farm-to-table food.
  • Organic.
  • Ideal if you’re in the mood to impress.
  • Rooftop view of the city.
  • FCTRY Picks: Goat Cheese Gnocchi, Short Ribs, & Fettuccine.

11. Bea – 8 minute car ride – $$
Escape the chaos of the city by stepping into Bea. Bea offers a warm, intimate ambiance, making you feel like you’re in another time period. Bea features a creative drink menu with some exciting twists on classic American cuisine.

  • Original drink menu.
  • Cool vibes.
  • Great place to lounge.
  • FCTRY Pick: Ricotta and Honey Toast.

12. Minca – 25 minute car ride  – $$
According to FCTRY Ramen Connoiseur, Lucas, this is the best place to get ramen in the city. “Don’t go anywhere else [for ramen]. They’re all garbage,” he claims. With a flavorful, hearty broth and satisfyingly chewy noodles, the Basic Broth is anything, BUT basic.

  • Authentic ramen.
  • Cash Only.
  • FCTRY’s Pick: Basic Broth Ramen & Gyoza.

The FCTRY Booth – NYNOW Booth 7838 – FREE!
If you’re at Javits Center and in need of a little late day pick-me-up then come over to the FCTRY booth after 5PM. We’ll be serving up some strong margaritas right in our booth. It’s a little tradition of ours that we love to uphold.

  • Free Margaritas in Gummygoods Bubbles Bottles
  • FCTRY’s Pick: Go for the ones made by Tyler. They’ll have an extra kick to them.

New Year, New Spots

The food scene in New York is an ever-changing landscape, which comes with the territory of an extremely competitive food market. New restaurants pop up every day, with plenty that have joined the scene since the last NYNOW. We gathered our top picks for favorite new restaurant so you can skip the ones that won’t be around come next NYNOW.

Los Tacos No. 1  – 12 minute car ride – $

Boasting some of the best tacos in New York, Los Tacos No,. 1’s new location in Times Square is a tasty option for someone looking to stick to a budget. Consider Los Tacos one of New York’s best steals, with so much good food for such a low price. It’s right off of Times Square Station so you can hop on the 7 and be there in no time.

  • Affordable
  • Critically-acclaimed tacos
  • Quick. Think good fast food, but leagues beyond the quality of McD’s.
  • Casual.
  • FCTRY Pick: Tacos, of course! You can’t go wrong with whichever type you pick.

Emily  – 20 minute car ride – $$

With its roots in Brooklyn’s Clinton Hill, Emily is a familiar name to a lot of us at FCTRY. Emily does everything from the classic margherita pizza to odd flavor combos like the miso queso and bacon Pig Freaker. Emily’s first Manhattan home opened this June in the West Village so you can get a taste of this beloved Brooklyn pizza.

  • Interesting Flavors.
  • Beloved Brooklyn Pizza.
  • Hearty Burgers.
  • FCTRY Pick: The rectangular Detroit-style pizza.
Emily’s For the Nguyen pizza. © 2017, New York Media LLC.

Smorg Square  – 16 minute car ride – $-$$

Can’t get enough of all the food options that New York has to offer? Make it easier for all involved by going to Smorg Square, the new Manhattan spin-off of the famous Brooklyn-borne Smorgasburg. This is the surefire hit to satisfy everyone’s cravings if you’re traveling with a group of people. Everything from Japanese and Jamaican to seafood and healthy juice options co-exist in this new market. It opens August 19th, just in time for NYNOW! Be warned that it’s only open from Friday thru Sunday so make sure to make time for it if it’s a top priority.

  • Variety of food options.
  • Quick.
  • Affordable.
  • Casual.
  • FCTRY Picks: Lumpia Shack for its namesake: lumpia (Filipino spring rolls) & The Good Batch for something sweet.

Looking for old favorites?

Check out the Winter 2017 Food Guide and the Summer 2016 Food Guide.

What did we miss?

We know we’re not the only ones who’ve spent too much time around the Javits Center. What are your favorite spots? Use the comments below to let us know!

Say Hello!

Stop by our booth #7838 and say “Nice to meet you, Hipsterkid!” to get $5 off your order at NYNOW. It only works if you say it in person. 🙂


12 Best Cafes, Bars, and Restaurants Near the Javits Center

Here for NYNOW? Avoid overpriced, mediocre convention center food with the Winter 2017 FCTRY Guide to Places to Eat and Drink Near the Javits Center.

Let’s be real. No one comes to New York City and looks forward to bland, overpriced cafeteria food served in a dimly lit space. It’s the sort of experience you can expect at the Javits, and venturing outside can be daunting for the New York City newcomer. Once a barren desert of endless construction, more and more exquisite places to eat are popping up by the Javits.

As New Yorkers (okay, Brooklynites) and long-time Javits exhibitors, we took it upon ourselves to compile a list of our favorite places to eat and drink near the Javits Center so that you can make the most of your time in our fair city. From quick breakfasts to classy dinners for the hangry hungry buyer, we’ve got you covered for NYNOW with fresh bites for 2017!

Coffee that ISN’T Starbucks!

1. Think Coffee – 10 minute walk –  $
Think Coffee is a well-known and beloved NYC coffee chain and, lucky for us, they have multiple locations within easy walking distance from the Javits. Try out the one two blocks north of the Javits, hidden away in the courtyard of a residential tower. Its peaceful, chill atmosphere is perfect if you need to catch up on some work away from the noise.

Melissa’s Pick: Dough Doughnuts

2. Blue Bottle Coffee – 13 minute walk – $$
Located in the ultra hipster and swanky Gotham West Market, Blue Bottle Coffee has become a New York staple for caffeinated tastiness and quality baked goods. Stop in before, during, or after the show for a quick coffee fix!

3. Romeo and Juliet Columbian Coffee – 11 minute walk – $

Need an extensive coffee menu? And place to hole up for some work outside of the Javits? Romeo and Juliet has both, as well as decent selection of pastries.

Tyler’s Pick: Iced Coffee

Lunch Spots with Shorter Lines and (Much) Better Food

1. Friedman’s – 8 minute walk – $$ 
Friedman’s whips up home-style cooking and serves it with a friendly flair. They serve everything from breakfast favorites like pancakes topped with seasonal fruits to All-American dinner classics like steaks and burgers. You can’t go wrong at Friedman’s.

Reid’s Pick: The Lamb Burger

2. Sunac Natural Market – 10 minute walk – $
This full-service grocery store offers a wonderful array of healthy and affordable options for breakfast and lunch. Sunac Natural Market also features an impressive juice and smoothie menu for a morning or afternoon pick-me-up.

Highlight: Open 24/7

3. The Gotham West Market – 13 minute walk – $$
This landing pad is one of FCTRY’s all time favorites. It’s the ultimate artisanal food court with an artistic, urban ambiance. It’s home to a number of New York cult food hits, serving up anything from ramen to Mexican to sushi burritos.

Tyler’s Pick: El Colmado for the tapas
Erica’s Pick: Ample Hills Creamery for Snap Mallow Pop Ice Cream
Hunter’s Pick: Uma Temakeria for the Sushi Burrito

4. Rustic Table – 13 minute walk – $$
A cozy spot that serves the classic coffee, tea, and sandwiches that we all love. Serving up breakfast quiches to smoked salmon sandwiches, Rustic Table has a tasty treat for everyone.

Highlights: Farm-fresh food

Happy Hour? Drink Please!

1. The Press Lounge – 16 minute walk – $$
On top of the roof of the Ink48 Hotel, The Press Lounge has stunning and unmatched views of the city while overlooking the Hudson. This bar and lounge offers a menu ranging from unique cocktails to vino classics, alongside a modest sampling of bar foods. The Press Lounge does require an “elegant casual” dress code, meaning leave those Yankees baseball caps and LuLuLemons behind, and dress to impress.

Highlight: Rooftop lounge with views

2. ooviña – 14 minute walk – $$

ooviña is a tapas style restaurant with Mexican and Guatemalan influences. Unwind after the long trade show days with a small bite and a drink from their creative cocktail menu.

Amanda’s Pick – Yucca frites and the Sangria

* The FCTRY Booth – NYNOW Booth 7838 – FREE!!
If you’re at Javits Center and in need of a little late day pick-me-up then come over to the FCTRY booth after 5PM. We’ll be serving up some strong but tasty margaritas right there in our booth. It’s a little tradition of ours that we love to uphold.

Highlights – Handmade drinks served to you by Tyler in adorable Gummygoods bubbles bottles.

Dinner. Is. Served.

1. PRINT – 16 minute walk – $$$ 
Top FCTRY Recommendation! This trendy restaurant specializes in fine American dining, with dishes ranging from Wagyu Beef Carpaccio to more traditional fare such as Roasted Chicken and Ribeye Steak. Print is located at the Ink48 Hotel alongside the aforementioned drink pick, The Press Lounge, so head down once happy hour is over.

Alyssa’s Pick: Goat Cheese Gnocchi & Short Ribs
Jason’s Pick: Fettuccine

2. Bea – 18 minute walk – $$
Escape the chaos of the city by stepping into Bea. Bea offers a warm, intimate ambiance, making you feel like you’re in another time. Bea features a creative drink menu with some exciting twists on classic American cuisine.

Erica’s Pick: Ricotta and Honey Toast

3. Nizza – 20 minue walk – $$

In the mood for some classic Italian? Go to Nizza where you can load up on carbs. The best part is that they offer gluten-free options.

Amanda’s Pick: Gnocchi or the Pappardelle

 Downtown, for the Adventurous

We tried to focus on places you can walk to from the Javits Center but if we’re being honest, the only time we ever hang out up there is during trade shows. If you’re looking for something more authentically New York, you should probably head downtown.

1. Minca – 22 minute subway ride  – $$
According to FCTRY Ramen Connoiseur, Lucas, this is the best place to get ramen in the city. “Don’t go anywhere else [for ramen]. They’re all garbage,” he claims. With flavorful broths and satisfyingly chewy noodles, Minca’s a great place to check out if you’re in the mood for some authentic ramen. The Basic Broth is anything, BUT basic.

Lucas’s Pick: Basic Broth

2. Jack’s Wife Freda – 28 minute subway ride – $$
A simple and sweet spot for dinner in the West Village. Jack’s Wife Freda fuses American fare with touches of Mediterranean flavors. Dishes range from the classic hamburger to Spiced Rack of Lamb. If you’re looking for a nice, low key spot for dinner and drinks, Jack’s Wife Freda will absolutely fill that order.

Erica’s Pick: Chipotle Chocolate Cake

3. Vanessa’s Dumpling House – 30 minute subway ride – $$

Eric cites Vanessa’s as his go-to place for dinner when he’s in the downtown area. There is more than one location, but check out the one in the Lower East Side. Obviously go for the dumplings if you’re here as well as the savory pancakes.

Eric’s Pick: Fried Pork Dumplings, Duck Pancake

4. Flex Mussels – 20 minute subway ride – $$
Flex has an extensive list of original seafood entrees and platters, but if you’re at Flex, you’ve gotta go for the mussels. Obviously.

Janie’s Pick: Thai mussels and the Parma mussels, and any of the dessert donuts

What did we miss?

We know we’re not the only ones who’ve spent too much time around the Javits Center. What are your favorite spots? Use the comments below to let us know!

Stop by and say “I can’t live without Unicorn Snot” to get $5 off your order at NYNOW.
It only works if you say it in person.  🙂


8 Tips To Help You Plan For NYNOW

Trade shows are exciting but overwhelming. We’ve put together some helpful tips to keep you on point the next time you’re attending one.

The bright lights, the constant buzz of crowds, and the array of flashy products can be intimidating when you first step into a trade show. It’s easy to get lost in the mayhem, which can mean costly, disorganized orders or inefficient uses of your time. Make the most of your attendance at the next trade show by going in prepared and with a plan of action.

This year Lucas, who has gone to over 30 trade shows during his two years as a buyer, offers some helpful new suggestions for approaching your next show.

1. Do your homework

Do a careful review of your sales and inventory reports to know what your budget is and which products to prioritize. Make sure you are covering your basic, fundamental bestsellers by assuring that there is room in the budget for them. On the flipside, be on the lookout for the latest trends and have space in your budget to accommodate them. Try to gauge what your customers are looking for by surveying loyal customers or gleaning information from the workers who are manning the register at peak hours (like the weekend). They may have noticed something about the popularity of a product that you may have missed.

Lucas is a big fan of using social media to find current and upcoming trends. Instagram and Pinterest are great platforms to get a feel for what’s trending. For example, search for a handful of keywords relevant to your store’s interests on Pinterest to see popular motifs and themes. Popular trends are constantly cycled through as users tag and like new content that pop up on these platforms.

In addition, post pictures of new products on your store’s own social media pages to see if they generate any demand from your customers. Snap a picture at the trade show and post it on Instagram or Facebook. Ask your followers if they would love to see it in your store. You’ll find out interest before you even have it in your store. This is also a great way to engage with your local customers and foster that online social media presence. 

Screen Shot 2017-01-27 at 1.17.40 PM
Some trending items on Pinterest using “novelty” as a keyword.

3. Get to know your vendors

Most vendors at NYNOW are striving to provide exceptional customer service to impress old and new customers alike. Return the great customer service by being your own ideal customer. Be patient and friendly to the vendors working the booth. Even if the person you’re talking to is a temp hired by the vendor, word travels easily and you do NOT want to be the buyer with the bad rep.

Striking up a solid, amiable relationship with your vendors will do wonders for your future orders. If a vendor views you as a great, easy customer to deal with then they’ll want to work harder to accommodate your needs. Having that strong rapport between yourself and your vendor could mean getting some special treatment whether it’s the first to hear about upcoming products or specials. 

Time is precious during a busy trade show with a packed schedule, but that never excuses you from being rude or inconsiderate. Remember that how you treat your vendors could impact your future business relations with them and vice versa. 

4. Take notes from the vendor.

Vendors spend countless hours designing and planning the layout of their booth and product displays. Take a clue from them when you’re buying new products to sell them at their full potential back at your store. The product display grabbed your attention and won you over for a reason. Taking back only a fragment of how the product was displayed will lessen the impact it has on your customers.

For example, say you come across a product with a wide range of colors that are displayed in a captivating way at the vendor’s booth. Choosing to only buy one color from the range will cut down on the power of seeing the whole range displayed together. There is power in seeing the whole ensemble together instead of the single soldier so try to throw a wide net. Make your customers fall in love with the product by taking a lesson from the vendor and mimicking the ways that they sell their products.

Ask the vendors if you can take pictures. Most will gladly allow it. Use it as inspiration when you bring these products into your store for the best way to display them. Why spend time figuring it out when someone’s already done that for you? In addition, it’ll make a great teaser to throw onto social media to get your fans excited for future products.

5. Have the right stuff

  • Print Your Store Details on Stickers or Stamps

Don’t waste time having to write or dictate your information each time. Get your shipping address, store phone number, and email consolidated on a handy label, business card, or stamp. Label paper is available at office supply stores and there are plenty of free templates online for custom sticker labels. Self-inking stamps are a perfect alternative to labels and business cards if you don’t want to fumble around your bag looking for loose scraps of paper.

Lucas loves to keep business cards in the plastic sleeve that most trade shows give out.

Self-inking stamps are a long-lasting alternative to business cards.
Self-inking stamps are a long-lasting alternative to business cards.
  • Payment Info

Make the most of your and your vendor’s precious time by having your payment information squared away. If you plan on getting terms for your order then make sure you have all of your documents prepared to make the process easy for everyone involved.

  • Rolling Bag

Save your shoulders and your back with a rolling bag to lug around all your new catalogs and samples. Lugging a bag on your shoulder will add up by the end of Day 3, especially if you’ve been walking all day. 

  • Snacks

It’s going to be a long few days so bring your own snacks and a reusable water bottle to recharge. Save yourself from the inflated prices of water bottles and snacks at the convention center. Trust me, it adds up. 

P.S. Going to NYNOW? The immediate surrounding area of the Javits Center is a bit barren, but walk a few blocks north or east and you’ll find plenty of diverse and affordable food options.

  • Cardigan, aka dress in layers

Old man Lucas loves wearing cardigans with big pockets to trade shows to keep all of his essentials on hand. Moreover, it’s important to wear layers to the show so you can easily shed them if it gets too warm. Weather in NYC can be a tad unpredictable so with potential snow on the horizon for NYNOW ’17, be prepared to weather the cold AND the warmth of a busy convention center.

* If you’re checking your coat at NYNOW, take a picture of your coat check tag on your phone! It’s good insurance in case you lose your tag and you’re scrambling to find it with a long line of cranky people behind you.

6. Network horizontally

It’s not what it sounds like! Horizontal networking is a fancy way of saying “talk to your peers”. Strike up a conversation with buyers from other stores. See if you can find stores that target a similar demographic as you. Learn what products are doing well at their store and how they’re selling them. Perhaps you’ll find your next bestseller by word-of-mouth.

7. Buy according to the 80/20 rule

Before you leave, walk around your store with the 80/20 rule in mind. The 80/20 rule, also known as the Pareto Principle, says that 80% of your results will come from 20% of your efforts. In sales, think of it as 20% of products will represent 80% of your revenue. Figure out which products are most likely to be in your 20% and try to allocate 80% of your trade show budget for those items. Use the remaining 20% to test items you’re less sure about.

Apply this concept to your inventory as well. Consider that 20% of your inventory is driving 80% of the sales at your store. What are these bestsellers? Do these products have anything in common? Understand the underlying theme of the items boosting your sales and plan to expand on that.

8. Give it time

Don’t rush into decisions, but keep yourself on pace. You don’t want to rush through the whole show and miss some unseen, hidden gem. 

When approaching huge vendors with a large, intensive catalog, plan to allocate some time later so that you’re not wasting your entire day looking through everything at their booth. Take the catalog back to your room that night and give yourself time to pick through the catalog. Lucas often did this with catalogs involving books, a product that involves some more intensive reviewing than other items.  

According to NYNOW’s survey of the Winter 2016 NYNOW Market, almost 80% of buyers planned on placing their orders after the trade show. Absorb as much information as you need to while you’re at the booth, but always take back some homework to review potential products at your own pace when the show is over. With so many vendors and products, it’ll be easy to forget the unique characteristics of each product so make sure you’re taking notes! Mark up catalogs at the end of the day with general impressions that you had with the product when interacting with it in general.

 

The amount of work that needs to be done during a trade show can be intimidating, but take it step by step. Planning ahead to optimize your trade show experience will prove to be invaluable as you plan for the fast approaching holiday season. Make it easier for yourself by ensuring that you’re well-prepared before entering the bustling frenzy of your next trade show.

If you’re attending NYNOW Winter 2017, stop by and say hello! FCTRY will be at Booth #7838!

Stop by and say “I can’t live without Unicorn Snot” to get $5 off your order at NYNOW.
It only works if you say it in person.  🙂